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2 and 2 Challenge Home

A Guide to Drive 8 & Under Participation for Your Local Association

INTRODUCTION:

The 2 and 2 Challenge is a call-to-action for local associations. It is a blueprint that guides youth hockey leadership through national programs and tools to realize their goal of acquiring 2 additional players and retaining 2 additional players than the previous season's total. 

By participating in the 2 and 2 Challenge, your program will be accomplishing two things:

  1. You will drive participation in the 8 & under age group and ensure that your program continues to grow as these players graduate to older age levels.
  2. Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community!

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2 AND 2 CHALLENGE

To complete the 2 and 2 Challenge, committed associations will utilize programs that emphasize the main driving forces of growth - Retention, Acquisition & Conversion.

Retention:  Welcome Back Week--September 16th - 22nd *
Acquisition:  Try Hockey For Free Days--November 2nd & March 1st
Conversion: Transition Programs--Begins shortly after November Try Hockey For Free Day

*(MN & ND associations hold their Welcome Back Week program on October 14th – 20th)


2 AND 2 CHALLENGE INCENTIVES:

If you take advantage of our national programs (Welcome Back Week, Try Hockey for Free Days and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following:

  • National recognition from USA Hockey
  • Banner for display in your rink
  • Web banner to display on your website
  • Four (4) sets of Starter Equipment

SILVER STATUS
Capitalize on the 2 and 2 Challenge and participate in one additional program listed below to achieve Silver Status.

  • Season Ice Breaker Event (Season Kick-off)
  • Girls' Hockey Weekend (Oct. 12th & 13th)

GOLD STATUS
Achieve Silver status and participate in at least two additional growth initiatives and you'll reach the top of the podium as a Gold status associations.

  • Apply for a growth grant
  • Implement you own original growth program
  • Send an 8 & under specific newsletter
  • Hold an equipment drive
  • Send an end-of-season survey
  • Mail an end-of-season "thank you" postcard
  • Organize a female focused initiative within your coed 8 & under program

REWARDS:

  • Eight sets of Starter Equipment (Silver)
  • Eight sets of Starter Equipment plus twelve youth hockey sticks (Gold)
  • National recognition from USA Hockey
  • Banner for display in your rink
  • Web banner for your website