The 2 and 2 Challenge is a call-to-action for local associations. It is a blueprint that guides youth hockey leadership through national programs and tools to realize their goal of acquiring 2 additional players and retaining 2 additional players than the previous season's total.
By participating in the 2 and 2 Challenge, your program will be accomplishing two things:
To complete the 2 and 2 Challenge, committed associations will utilize programs that emphasize the main driving forces of growth - Retention, Acquisition & Conversion.
Retention: Welcome Back Week -- Sep. 14th - 20th
Acquisition: Try Hockey For Free Days -- Nov. 7th & Feb. 20th
Conversion: Transition Programs -- Begins shortly after your Try Hockey For Free Day
If you take advantage of our national programs (Welcome Back Week, Try Hockey For Free Days and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following:
Capitalize on the 2 and 2 Challenge and participate in one additional program listed below to achieve Silver Status.
Achieve Silver status and participate in at least two additional growth initiatives and you'll reach the top of the podium as a Gold status associations.
A record 315 associations in 45 states participated in USA Hockey's 2 and 2 Challenge, a program that played a significant role in the record number of American players overall during the 2013-14 season.
Associations that commit to the 2 and 2 Challenge follow a systematic year-long plan of utilizing grassroots marketing tools and national events in an effort to add two additional new players and retain two more players than their previous season's 8-and-under player totals.
Congratulations to all associations that completed the 2013-14 season’s 2 and 2 Challenge! To view the complete list of associations and the status they achieved by Affiliate, please go here.