The 2 and 2 Challenge is a call-to-action for local associations. It is a blueprint that guides youth hockey leadership through national programs and tools to realize their goal of acquiring 2 additional players and retaining 2 additional players than the previous season's total.
By participating in the 2 and 2 Challenge, your program will be accomplishing two things:
To complete the 2 and 2 Challenge, committed associations will utilize programs that emphasize the main driving forces of growth - Retention, Acquisition & Conversion.
Retention: Welcome Back Week--September 16th - 22nd *
Acquisition: Try Hockey For Free Days--November 2nd & March 1st
Conversion: Transition Programs--Begins shortly after November Try Hockey For Free Day
*(MN & ND associations hold their Welcome Back Week program on October 14th – 20th)
If you take advantage of our national programs (Welcome Back Week, Try Hockey for Free Days and host a Transition Program), your association will be recognized as achieving the 2 and 2 Challenge and be rewarded with the following:
Capitalize on the 2 and 2 Challenge and participate in one additional program listed below to achieve Silver Status.
Achieve Silver status and participate in at least two additional growth initiatives and you'll reach the top of the podium as a Gold status associations.