The 2 and 2 Challenge guides youth hockey leadership through national programs and tools to drive participation at the 4 to 8 age group. By growing hockey at this age group, programs will experience long-term growth as these kids continue to develop.
What is the goal of the 2 and 2 Challenge?
The blueprint guides youth hockey leadership through national programs and tools to realize their goal of acquiring 2 new players and retaining 2 additional players than the previous season's total in the 8 & under age category.
By participating in the 2 and 2 Challenge, your program will be accomplishing two things:
To complete the 2 and 2 Challenge, participating associations will utilize programs that emphasize the main driving forces of growth - Retention, Acquisition & Conversion.
Retention: Welcome Back Week -- Sept. 18th - 24th
Acquisition: Try Hockey For Free Days -- Nov. 4th & March. 3rd
Conversion: Transition Programs -- Begins shortly after your Try Hockey For Free Day
If you take advantage of our national programs (Welcome Back Week, both national Try Hockey For Free Days and host a Transition Program), your association will be recognized as achieving BRONZE status of the 2 and 2 Challenge and be rewarded with the following at the end of the season:
Capitalize on the 2 and 2 Challenge and participate in one additional program listed below to achieve Silver Status.
Girls’ Hockey Weekend (Oct. 7-8)
Create a female-focused initiative within your coed 8 & under program
Host a Transition Program after both Try Hockey For Free Days(Nov. 4 and March 3)
Achieve Silver status and participate in at least two additional growth initiatives and you'll reach the top of the podium as a GOLD status association!
Apply for an Affiliate growth grant
Hold an equipment drive
Host a Season Ice Breaker Event(Season Kick-off)
Purchase OneGoal equipment from Pure Hockey